In the last MARKETING FOR ARCHITECTURE blog post we looked at using educational content on our website to build credibility, trust and authority with potential clients. Now we’re going to look at how to sequence our marketing. Sequence matters a lot and after you go through this blog post you will know how to put […]
In this article, we're are going to look at writing informational content on your website. In other words we will write marketing as education that people will find valuable. We're going to look at what types of content works best in architect marketing. And we're going to look at how to deliver it. After you […]
In the last MARKETING FOR ARCHITECTS blog post we looked at the Client Avatar and putting together a profile of the person we want as a client. And we do this so we can narrow our focus and tightly market to these people. It also makes it easy for us to market ourselves where these […]
Ok, up until now in the Marketing For Architects series we've been doing a lot of theory. Now it's time to start putting this into action. In this article we're going to identify who our ideal architectural clients are so we can go and get more of them. Knowing who your ideal client is, is […]
In the last MARKETING FOR ARCHITECTS blog post we looked at human psychology and why understanding what drives us is essential if we are going to market & sell our services. It was a lot of heavy stuff and you’ll be happy to know that this blog post isn’t as heavy. Now we’re going to […]
